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Subject: Performance Max best practices: Measuring your results
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To: maaz.farooq@infinitibittech.com
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PERFORMANCE MAX
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Start off strong with <span style=3D"color:#1A73E8; font-weight: 700;">conv=
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or: #202124;font-family: Google Sans ,Roboto,Helvetica Neue, Helvetica,Aria=
l,sans-serif;letter-spacing: 0.1px;padding-top: 45px;">
<b>Nice work!</b> Performance Max<br style=3Ddisplay:none; class=3Dmob_show=
> campaigns are a great choice for promoting your business across all of Go=
ogle=E2=80=99s channels and getting better results from your budget.
</td>
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<tr>
<td align=3Dleft valign=3Dtop style=3D"font-size:16px;line-height: 24px;col=
or: #202124;font-family: Google Sans ,Roboto,Helvetica Neue, Helvetica,Aria=
l,sans-serif;letter-spacing: 0.1px;padding-top: 20px;" class=3Dpdt_35>
To get full visibility into how your new campaign is performing, we <br sty=
le=3Ddisplay:none; class=3Dmob_show>recommend setting up conversion measure=
ment as soon as possible.
</td>
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<a href=3D# style=3Ddisplay:block;>
<img src=3Dhttps://www.gstatic.com/growthlab/api/n6gFQv0etZzf7F7yMx2Wrkxx3b=
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</a>
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<a href=3D# style=3Ddisplay:block;>
<img src=3Dhttps://gstatic.com/growthlab/api/UnKn470Cv7tck0ySyjDQkLHSLZFSWN=
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</a>
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or: #202124;font-family:Google Sans ,Roboto,Helvetica Neue, Helvetica,Arial=
,sans-serif; font-weight: 700;" class=3D"text_center pdt_35">
What=E2=80=99s conversion measurement?
</td>
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<td align=3Dleft valign=3Dtop style=3D"font-size:16px;line-height: 24px;col=
or: #202124;font-family:Google Sans ,Roboto,Helvetica Neue, Helvetica,Arial=
,sans-serif; letter-spacing: 0.1px;padding-top:2px;" class=3Dtext_center>
It=E2=80=99s a Google Ads tool that lets you measure how clicks on your ads=
 lead to conversions, which are valuable actions like purchases or sign-ups=
.
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<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0>
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<td align=3Dleft valign=3Dtop class=3Dmob_hide>
<a href=3D# style=3Ddisplay:block;>
<img src=3Dhttps://www.gstatic.com/growthlab/api/4DOKn1hQvUOVfWYLlIpEvBfGob=
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</a>
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<img src=3Dhttps://gstatic.com/growthlab/api/GObeoTBTTUdgxkChwH852yxbU61xlI=
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</a>
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<td align=3Dleft valign=3Dtop width=3D440 class=3D"w-304 display">
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0>
<tr>
<td align=3Dleft valign=3Dtop>
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100%>
<tr>
<td align=3Dleft valign=3Dtop style=3D"font-size:18px;line-height: 28px;col=
or: #202124;font-family:Google Sans ,Roboto,Helvetica Neue, Helvetica,Arial=
,sans-serif; font-weight: 700;" class=3D"text_center pdt_35">
How will it help my campaign?
</td>
</tr>
<tr>
<td align=3Dleft valign=3Dtop style=3D"font-size:16px;line-height: 24px;col=
or: #202124;font-family:Google Sans ,Roboto,Helvetica Neue, Helvetica,Arial=
,sans-serif; letter-spacing: 0.1px;padding-top:2px;padding-bottom: 60px;" c=
lass=3D"text_center pdb_113">
Performance Max relies on your conversion data to automatically optimise ad=
 placements, creative assets and bids toward more valuable results for your=
 business.
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<!-- Point 2 code start -->
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</td>
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<!-- two column code end here -->
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</td>
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<!-- Module 2 section end -->
<!-- Module 3 section start here -->
<tr>
<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D610 class=3Dtable>
<tr>
<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
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<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100%>
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<td align=3Dcenter valign=3Dtop style=3D"font-size: 20px;line-height: 30px;=
color: #202124;font-family: Google Sans,Roboto,Helvetica Neue, Helvetica,Ar=
ial,sans-serif;font-weight: 500;">
Take the first step toward a successful campaign with our detailed setup gu=
ide.
</td>
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<!-- cta code start here -->
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<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D100%>
<tr>
<td align=3Dcenter valign=3Dtop style=3D"padding-top: 20px;padding-bottom: =
80px;" class=3D"pdt_40 pdb_100">
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 class=3D"" borde=
r=3D0>
<tr>
<td align=3Dcenter valign=3Dtop>
<a href=3Dhttps://notifications.google.com/g/p/ANiao5oy7WWG9EY5_Msop1njbG2o=
0laoTc4dZCVux9_2ZqlvzRnq3yxpZx8VpmDaBUgZUxz0jidY9w3WXlmfcMBFSFR5z6uohklQcTr=
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et=3D_blank style=3D"background:#1A73E8; border-radius:4px; color:#ffffff; =
display:block; font-family:Google Sans, Roboto,Helvetica Neue, Helvetica, A=
rial, sans-serif; font-size:16px; line-height: 24px; font-weight:500; paddi=
ng-top:12px;padding-bottom:12px; padding-left:24px;padding-right:24px; text=
-decoration:none; text-align: center;" class=3Dblr_3> Start measuring conve=
rsions
</a>
</td>
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</table>
</td>
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</table>
</td>
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<!-- cta code end here -->
</table>
</td>
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</table>
</td>
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</table>
</td>
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</table>
</td>
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<!-- Module 3 section end here -->
<!-- Module 4 section code start here -->
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<td align=3Dcenter valign=3Dtop style=3D"padding-bottom: 45px;" class=3Dpdb=
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<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D610 clas=
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<a href=3D# style=3D"display: block;"><img src=3Dhttps://www.gstatic.com/gr=
owthlab/api/TvsI6OIh0azcYW4mciaKWTDWtmdAqPdZQBT1Lo11.png width=3D24 style=
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<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D100%>
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<td align=3Dleft valign=3Dmiddle style=3D"font-size:14px;line-height: 24px;=
letter-spacing: 0.5px;font-family: Google Sans,Roboto,Helvetica Neue, Helve=
tica,Arial,sans-serif;letter-spacing: 0.5px;color: #1E8E3E;font-weight: 500=
;text-transform: uppercase;">
TIP
</td>
</tr>
</table>
</td>
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</td>
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</td>
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<tr>
<td align=3Dleft valign=3Dtop style=3D"font-size:16px;line-height: 24px;col=
or: #3C4043;font-weight: 400;font-family: Google Sans ,Roboto,Helvetica Neu=
e, Helvetica,Arial,sans-serif;letter-spacing: 0.1px;padding-top: 10px;">
Your ads are working toward your business goals. Give your Performance Max =
campaign a few weeks to ramp up and learn which settings perform best for y=
ou.
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
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</table>
</td>
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<!-- Module 4 section code end here -->
<!-- Module 5 section code start here -->
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<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D100%>
<tr>
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<img src=3Dhttps://www.gstatic.com/growthlab/api/vPTJCQsHeoAxdFplJxvjERzJnz=
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s=3Dw_320>
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olor: #202124;font-family: Google Sans,Roboto,Helvetica Neue, Helvetica,Ari=
al,sans-serif;font-weight: 700;">
Download the Google Ads app
</td>
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olor: #202124;font-family: Google Sans ,Roboto,Helvetica Neue, Helvetica,Ar=
ial,sans-serif;font-weight: 400;letter-spacing: 0.1px;padding-top: 10px;">
Stay connected to your ads, from anywhere.
</td>
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</td>
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<a href=3Dhttps://notifications.google.com/g/p/ANiao5req4aJn76qgA1OUkARcMU6=
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/M6IWMGpY1C1kQ8Rvmj6OR7vvJ7WPq2rzjhUbrmcr.png alt=3D"Get it on Google Play"=
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t:44px;" width=3D131 class=3D"w-204 h_68"></a>
</td>
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<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D100%>
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<a href=3Dhttps://notifications.google.com/g/p/ANiao5p1-FP9Ur7jFAtq-k-SsbeH=
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UkEYWbTdqqld6ygviXs65sGHlJiY7hErq6136zm5.png alt=3D"Download on the App Sto=
re" title=3D"Download on the App Store" style=3D"display:block;width: 131px=
;" width=3D131 class=3Dw-204></a>
</td>
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<!-- Module 5 section code end here -->
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<!--<![endif]-->
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<td role=3Dtext style=3D"padding-right:50px; font-family:Google Sans, Robot=
o, Helvetica Neue, Helvetica, Arial, sans-serif; font-size:12px; line-heigh=
t:18px; color:#5F6368;" align=3Dleft class=3D"apple-links pad-r-0"><a role=
=3Dtext href=3D# style=3D"color:#5F6368; text-decoration:none; cursor: defa=
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