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Subject: [Needs Attention] Your email deliverability score
From: Apollo <hello@meetapollo.io>
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Content-Type: text/plain; charset="utf-8"

Apollo ( https://app.apollo.io/?utm_campaign=3DALERT-SL&utm_medium=3Demail&=
utm_source=3Dcio )

Maximize your outreach with Calls ( https://app.apollo.io/?utm_campaign=3DA=
LERT-SL&utm_medium=3Demail&utm_source=3Dcio#/settings/account/mailboxes )

***************************************************
Here=E2=80=99s how you improve your email deliverability.
***************************************************

Following recent updates by Google & Yahoo to email sender guidelines ( htt=
ps://www.apollo.io/magazine/what-mailbox-providers-new-spam-rules-mean-for-=
your-sales-organization?utm_campaign=3DALERT-SL&utm_medium=3Demail&utm_sour=
ce=3Dcio ), our team sprung into action building new features to optimize y=
our email deliverability.

While you haven=E2=80=99t sent an email with Apollo yet, we wanted to share=
 how we=E2=80=99ve made mailbox setup simple and reveal our email best prac=
tices:

* New Guided Mailbox Setup. Covering SPF, DMARC, DKIM, sending limits, and =
more, let's ensure your setup is flawless. Plus, you can manage up to 15 ma=
ilboxes with Apollo.
* New Email Deliverability Scoring. Access your score, understand its drive=
rs, and receive tips for improvement. Start by sending an email to see your=
 score.
* One-Click Unsubscribe Requirement. Enhance user trust by adding an easy u=
nsubscribe link. While mandatory by June 1st for non-business communication=
s, adopting this now reduces spam reports.

Link Your Mailbox ( https://app.apollo.io/?utm_campaign=3DALERT-SL&utm_medi=
um=3Demail&utm_source=3Dcio#/settings/account/mailboxes )

Create a Sequence ( https://app.apollo.io/?utm_campaign=3DALERT-SL&utm_medi=
um=3Demail&utm_source=3Dcio#/sequences )

=E2=80=8A

=E2=80=8A

Need support? You can chat live with our team within your Apollo account ( =
https://app.apollo.io?utm_campaign=3DALERT-SL&utm_medium=3Demail&utm_source=
=3Dcio ).

LinkedIn ( https://www.linkedin.com/company/apolloio/?utm_campaign=3DALERT-=
SL&utm_medium=3Demail&utm_source=3Dcio )
Twitter ( https://twitter.com/meetapollo?utm_campaign=3DALERT-SL&utm_medium=
=3Demail&utm_source=3Dcio )
Facebook ( https://www.facebook.com/MeetApollo/?utm_campaign=3DALERT-SL&utm=
_medium=3Demail&utm_source=3Dcio )

Unsubscribe ( http://track.customer.io/unsubscribe/dgTrxgUDAPPj6QLy4-kCAY2t=
0_Mi8dqegtZ6IR6PAA=3D=3D ) =C2=A0Manage Preferences ( http://track.customer=
=2Eio/manage_subscription_preferences/d=
gTrxgUDAPPj6QLy4-kCAY2t0_Mi8dqegtZ6IR6=
PAA=3D=3D )

=C2=A92024 Apollo.io. All rights reserved. 535 Mission St. San Francisco, C=
A 94115
--ee31e2ed8915b4a01a0c38e45869a657e9231a824cbc010ed2df01205f89
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 by Google &amp; Yahoo to email sender guidelines, we&#39;ve enhanced our p=
latform to optimize your email deliverability.</div><div style=3D"display: =
none; max-height: 0px; overflow: hidden; mso-hide:all;">=C2=A0=E2=80=8C=C2=
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																	<div class=3D"fullWidth" style=3D"max-width: 540px;"><a hr=
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35px;padding-right:35px;padding-top:15px;">
																<div style=3D"color:#474747;direction:ltr;font-family:&#39;=
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																	<p style=3D"margin: 0; margin-bottom: 16px;">Following rec=
ent updates by <a href=3D"https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6=
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" class=3D"" style=3D"text-decoration: underline; color: #0068a5;" rel=3D"n=
oopener">Google &amp; Yahoo to email sender guidelines</a>, our team sprung=
 into action building new features to optimize your email deliverability.</=
p>
																	<p style=3D"margin: 0;">While you haven=E2=80=99t sent an =
email with Apollo yet, we wanted to share how we=E2=80=99ve made mailbox se=
tup simple and reveal our email best practices:</p>
																</div>
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tion" style=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: br=
eak-word;">
														<tbody><tr>
															<td class=3D"pad" style=3D"padding-bottom:10px;padding-left:=
50px;padding-right:50px;padding-top:10px;">
																<div class=3D"levelOne" style=3D"margin-left: 0;">
																	<ul class=3D"leftList" start=3D"1" style=3D"margin-top: 0;=
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n: ltr; font-family: &#39;Helvetica Neue&#39;,Helvetica,Arial,sans-serif; f=
ont-size: 16px; font-weight: 400; letter-spacing: 0; line-height: 150%; tex=
t-align: left; mso-line-height-alt: 24px; list-style-type: disc;">
																		<li style=3D"margin-bottom: 0; text-align: left;"><strong=
>New Guided Mailbox Setup.</strong> Covering SPF, DMARC, DKIM, sending limi=
ts, and more, let&#39;s ensure your setup is flawless. <em>Plus, you can ma=
nage up to 15 mailboxes with Apollo.</em></li>
																		<li style=3D"margin-bottom: 0; text-align: left;"><strong=
>New Email Deliverability Scoring.</strong> Access your score, understand i=
ts drivers, and receive tips for improvement. <strong>Start by sending an e=
mail to see your score.</strong></li>
																		<li style=3D"margin-bottom: 0; text-align: left;"><strong=
>One-Click Unsubscribe Requirement.</strong> Enhance user trust by adding a=
n easy unsubscribe link. While mandatory by June 1st for non-business commu=
nications, adopting this now reduces spam reports.</li>
																	</ul>
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" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-ta=
ble-lspace: 0pt; mso-table-rspace: 0pt;">
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								<td>
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ellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table=
-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-radi=
us: 0; color: #000000; width: 600px; margin: 0 auto;" width=3D"600">
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												<td class=3D"column column-1" width=3D"33.333333333333336%" sty=
le=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-=
align: left; padding-bottom: 5px; padding-top: 5px; vertical-align: top; bo=
rder-top: 0px; border-right: 0px; border-bottom: 0px; border-left: 0px;">
													<table class=3D"button_block block-1" width=3D"100%" border=3D=
"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-=
table-lspace: 0pt; mso-table-rspace: 0pt;">
														<tbody><tr>
															<td class=3D"pad" style=3D"padding-bottom:10px;padding-left:=
45px;padding-top:10px;text-align:left;">
																<div class=3D"alignment" align=3D"left"><!--[if mso]>
<v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schem=
as-microsoft-com:office:word" href=3D"https://e.customeriomail.com/e/c/eyJl=
bWFpbF9pZCI6ImRnVHJ4Z1VEQVBQajZRTHk0LWtDQVkydDBfTWk4ZHFlZ3RaNklSNlBBQT09Iiw=
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a" style=3D"height:43px;width:156px;v-text-anchor:middle;" arcsize=3D"11%" =
strokeweight=3D"0.75pt" strokecolor=3D"#146EF6" fillcolor=3D"#146ef6">
<w:anchorlock/>
<v:textbox inset=3D"0px,0px,0px,0px">
<center style=3D"color:#ffffff; font-family:Arial, sans-serif; font-size:14=
px">
<![endif]--><a href=3D"https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImR=
nVHJ4Z1VEQVBQajZRTHk0LWtDQVkydDBfTWk4ZHFlZ3RaNklSNlBBQT09IiwiaHJlZiI6Imh0dH=
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lank" style=3D"text-decoration:none;display:inline-block;color:#ffffff;back=
ground-color:#146ef6;border-radius:4px;width:auto;border-top:1px solid #146=
EF6;font-weight:400;border-right:1px solid #146EF6;border-bottom:1px solid =
#146EF6;border-left:1px solid #146EF6;padding-top:5px;padding-bottom:5px;fo=
nt-family:&#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif;font-size:=
14px;text-align:center;mso-border-alt:none;word-break:keep-all;"><span styl=
e=3D"padding-left:20px;padding-right:20px;font-size:14px;display:inline-blo=
ck;letter-spacing:normal;"><span style=3D"word-break: break-word; line-heig=
ht: 28px;">Link Your Mailbox</span></span></a><!--[if mso]></center></v:tex=
tbox></v:roundrect><![endif]--></div>
															</td>
														</tr>
													</tbody></table>
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												<td class=3D"column column-2" width=3D"66.66666666666667%" styl=
e=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-a=
lign: left; padding-bottom: 5px; padding-top: 5px; vertical-align: top; bor=
der-top: 0px; border-right: 0px; border-bottom: 0px; border-left: 0px;">
													<table class=3D"button_block block-1" width=3D"100%" border=3D=
"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-=
table-lspace: 0pt; mso-table-rspace: 0pt;">
														<tbody><tr>
															<td class=3D"pad" style=3D"padding-bottom:10px;padding-left:=
5px;padding-top:10px;text-align:left;">
																<div class=3D"alignment" align=3D"left"><!--[if mso]>
<v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schem=
as-microsoft-com:office:word" href=3D"https://e.customeriomail.com/e/c/eyJl=
bWFpbF9pZCI6ImRnVHJ4Z1VEQVBQajZRTHk0LWtDQVkydDBfTWk4ZHFlZ3RaNklSNlBBQT09Iiw=
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<v:textbox inset=3D"0px,0px,0px,0px">
<center style=3D"color:#474747; font-family:Arial, sans-serif; font-size:14=
px">
<![endif]--><a href=3D"https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImR=
nVHJ4Z1VEQVBQajZRTHk0LWtDQVkydDBfTWk4ZHFlZ3RaNklSNlBBQT09IiwiaHJlZiI6Imh0dH=
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oration:none;display:inline-block;color:#474747;background-color:transparen=
t;border-radius:4px;width:auto;border-top:1px solid #474747;font-weight:400=
;border-right:1px solid #474747;border-bottom:1px solid #474747;border-left=
:1px solid #474747;padding-top:5px;padding-bottom:5px;font-family:&#39;Helv=
etica Neue&#39;, Helvetica, Arial, sans-serif;font-size:14px;text-align:cen=
ter;mso-border-alt:none;word-break:keep-all;"><span style=3D"padding-left:2=
0px;padding-right:20px;font-size:14px;display:inline-block;letter-spacing:n=
ormal;"><span style=3D"word-break: break-word; line-height: 28px;">Create a=
 Sequence</span></span></a><!--[if mso]></center></v:textbox></v:roundrect>=
<![endif]--></div>
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														</tr>
													</tbody></table>
													<div class=3D"spacer_block block-2" style=3D"height:20px;line-=
height:20px;font-size:1px;">=E2=80=8A</div>
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								</td>
							</tr>
						</tbody>
					</table>
					<table class=3D"row row-6" align=3D"center" width=3D"100%" border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-ta=
ble-lspace: 0pt; mso-table-rspace: 0pt;">
						<tbody>
							<tr>
								<td>
									<table class=3D"row-content stack" align=3D"center" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table=
-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-radi=
us: 0; color: #000000; width: 600px; margin: 0 auto;" width=3D"600">
										<tbody>
											<tr>
												<td class=3D"column column-1" width=3D"100%" style=3D"mso-table=
-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; pa=
dding-bottom: 5px; padding-top: 5px; vertical-align: top; border-top: 0px; =
border-right: 0px; border-bottom: 0px; border-left: 0px;">
													<table class=3D"divider_block block-1" width=3D"100%" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m=
so-table-lspace: 0pt; mso-table-rspace: 0pt;">
														<tbody><tr>
															<td class=3D"pad" style=3D"padding-bottom:15px;padding-left:=
10px;padding-right:10px;padding-top:10px;">
																<div class=3D"alignment" align=3D"center">
																	<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" ro=
le=3D"presentation" width=3D"90%" style=3D"mso-table-lspace: 0pt; mso-table=
-rspace: 0pt;">
																		<tbody><tr>
																			<td class=3D"divider_inner" style=3D"font-size: 1px; lin=
e-height: 1px; border-top: 1px solid #E3E3E5;"><span>=E2=80=8A</span></td>
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																</div>
															</td>
														</tr>
													</tbody></table>
												</td>
											</tr>
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					<table class=3D"row row-7" align=3D"center" width=3D"100%" border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-ta=
ble-lspace: 0pt; mso-table-rspace: 0pt;">
						<tbody>
							<tr>
								<td>
									<table class=3D"row-content stack" align=3D"center" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table=
-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-radi=
us: 0; color: #000000; width: 600px; margin: 0 auto;" width=3D"600">
										<tbody>
											<tr>
												<td class=3D"column column-1" width=3D"100%" style=3D"mso-table=
-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; pa=
dding-bottom: 5px; padding-top: 5px; vertical-align: top; border-top: 0px; =
border-right: 0px; border-bottom: 0px; border-left: 0px;">
													<table class=3D"paragraph_block block-1" width=3D"100%" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m=
so-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">
														<tbody><tr>
															<td class=3D"pad" style=3D"padding-bottom:10px;padding-left:=
35px;padding-right:35px;padding-top:10px;">
																<div style=3D"color:#7c7c7c;direction:ltr;font-family:&#39;=
Helvetica Neue&#39;, Helvetica, Arial, sans-serif;font-size:13px;font-weigh=
t:400;letter-spacing:0px;line-height:120%;text-align:center;mso-line-height=
-alt:15.6px;">
																	<p style=3D"margin: 0;">Need support? You can chat live wi=
th our team within <a href=3D"https://e.customeriomail.com/e/c/eyJlbWFpbF9p=
ZCI6ImRnVHJ4Z1VEQVBQajZRTHk0LWtDQVkydDBfTWk4ZHFlZ3RaNklSNlBBQT09IiwiaHJlZiI=
6Imh0dHBzOi8vYXBwLmFwb2xsby5pbz91dG1fY2FtcGFpZ249QUxFUlQtU0xcdTAwMjZ1dG1fbW=
VkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jaW8iLCJpbnRlcm5hbCI6ImViYzYwNWM1MDE4M=
jg4MDFmM2UzZTkwMiIsImxpbmtfaWQiOjQ0NjB9/c31d801b340fc37009ce443faca235e567d=
bd68a61ef2a99ad0c4a8e0428cb3e" target=3D"_blank" class=3D"" style=3D"text-d=
ecoration: underline; color: #0068a5;" rel=3D"noopener">your Apollo account=
</a>.</p>
																</div>
															</td>
														</tr>
													</tbody></table>
													<table class=3D"social_block block-2" width=3D"100%" border=3D=
"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-=
table-lspace: 0pt; mso-table-rspace: 0pt;">
														<tbody><tr>
															<td class=3D"pad" style=3D"padding-bottom:5px;padding-left:3=
0px;padding-right:10px;padding-top:10px;text-align:center;">
																<div class=3D"alignment" align=3D"center">
																	<table class=3D"social-table" width=3D"108px" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tab=
le-lspace: 0pt; mso-table-rspace: 0pt; display: inline-block;">
																		<tbody><tr>
																			<td style=3D"padding:0 2px 0 2px;"><a href=3D"https://e.=
customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnVHJ4Z1VEQVBQajZRTHk0LWtDQVkydDBf=
TWk4ZHFlZ3RaNklSNlBBQT09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9jb21=
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lsXHUwMDI2dXRtX3NvdXJjZT1jaW8iLCJpbnRlcm5hbCI6ImViYzYwNWM1MDE4Mjg4MDFmM2UzZ=
TkwMiIsImxpbmtfaWQiOjQ2OTV9/16dfc85164c334d644d086019b2c9899048465d21acee5e=
027dd290a5c435e37" target=3D"_blank"><img src=3D"https://userimg-assets.cus=
tomeriomail.com/images/client-env-90987/1704324706509_icon-button_01HK8TPCC=
TFGK83YE7NMQWT97H.png" width=3D"32" height=3D"32" alt=3D"LinkedIn" title=3D=
"LinkedIn" style=3D"display: block; height: auto; border: 0;"/></a></td>
																			<td style=3D"padding:0 2px 0 2px;"><a href=3D"https://e.=
customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnVHJ4Z1VEQVBQajZRTHk0LWtDQVkydDBf=
TWk4ZHFlZ3RaNklSNlBBQT09IiwiaHJlZiI6Imh0dHBzOi8vdHdpdHRlci5jb20vbWVldGFwb2x=
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NvdXJjZT1jaW8iLCJpbnRlcm5hbCI6ImViYzYwNWM1MDE4Mjg4MDFmM2UzZTkwMiIsImxpbmtfa=
WQiOjQ0NjF9/43b8d744031e7ca4a2afdea571c45115280687708b10e0a5e8f20a1f8e0414f=
7" target=3D"_blank"><img src=3D"https://userimg-assets.customeriomail.com/=
images/client-env-90987/1704324762642_icon-button%20(1)_01HK8TR33CP8KC92P2F=
QB2AH8A.png" width=3D"32" height=3D"32" alt=3D"Twitter" title=3D"Twitter" s=
tyle=3D"display: block; height: auto; border: 0;"/></a></td>
																			<td style=3D"padding:0 2px 0 2px;"><a href=3D"https://e.=
customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnVHJ4Z1VEQVBQajZRTHk0LWtDQVkydDBf=
TWk4ZHFlZ3RaNklSNlBBQT09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LmZhY2Vib29rLmNvbS9NZWV=
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mxpbmtfaWQiOjM0NTh9/46f0e8288dcbe7fe6b87e86b6333fda90f3fc17a08d9e8b614524bf=
7ccf248aa" target=3D"_blank"><img src=3D"https://userimg-assets.customeriom=
ail.com/images/client-env-90987/1704324781511_icon-button%20(2)_01HK8TRNMHB=
EPKTS85T7CV0QFF.png" width=3D"32" height=3D"32" alt=3D"Facebook" title=3D"F=
acebook" style=3D"display: block; height: auto; border: 0;"/></a></td>
																		</tr>
																	</tbody></table>
																</div>
															</td>
														</tr>
													</tbody></table>
												</td>
											</tr>
										</tbody>
									</table>
								</td>
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						</tbody>
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					<table class=3D"row row-8" align=3D"center" width=3D"100%" border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-ta=
ble-lspace: 0pt; mso-table-rspace: 0pt;">
						<tbody>
							<tr>
								<td>
									<table class=3D"row-content stack" align=3D"center" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table=
-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; color: #000=
000; border-radius: 0 0 10px 10px; width: 600px; margin: 0 auto;" width=3D"=
600">
										<tbody>
											<tr>
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