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Subject: Performance Max best practices: Capture demand with your budget and
 bid strategy
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To: maaz.farooq@infinitibittech.com
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<p style=3D"padding-top:0; font-size:0px; line-height:0px; color:#ffffff; b=
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ur Performance Max campaign.</p>
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PERFORMANCE MAX
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Get the most from your <span style=3D"color:#188038; font-weight: 700;">bud=
get and bid strategy</span>
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or: #202124;font-family: Google Sans ,Roboto, Helvetica Neue, Helvetica,Ari=
al,sans-serif;letter-spacing: 0.1px;padding-top: 45px;">
Potential customers are interacting with content across Google every day =
=E2=80=93 and your Performance Max campaign takes the heavy lifting out of =
reaching those audiences at the right moments.
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How it works
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t-family: Google Sans ,Roboto, Arial, sans-serif;color: #202124;font-weight=
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Performance Max campaigns use Smart Bidding to automatically adjust your bi=
ds in real time, giving you more valuable conversions =E2=80=93 like purcha=
ses or sign-ups =E2=80=93 within your budget.
</td>
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<a href=3D#><img src=3Dhttps://www.gstatic.com/growthlab/api/HpRWOUEr25iq1r=
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<img src=3Dhttps://www.gstatic.com/growthlab/api/tUvSTwUBOgg0hRYUdS1kbLYH49=
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Make sure that your budget works for your goal
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Setting the right budget is essential for reaching customers during seasona=
l shopping moments or spikes in demand because it determines how often and =
where your ads will show.
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<img src=3Dhttps://www.gstatic.com/growthlab/api/HvIbs2BT7qBYoL1szxZIOYIGxK=
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Preview your performance
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or: #202124;font-family:Google Sans ,Roboto,Helvetica Neue, Helvetica,Arial=
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er>
If you=E2=80=99re unsure about your budget, the <a href=3Dhttps://notificat=
ions.google.com/g/p/ANiao5p5TCAhRpcwNOHLG_4HLpphLvMCrJM-q18aFCeDvKZZ8ejmTFB=
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_blank>Performance Planner</a> forecasts the conversions that you might get=
 from adjusting your budget =E2=80=93 before you decide to make changes.
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<!-- Module 3 section start here -->
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<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
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<tr>
<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D436 class=3Dw_320>
<tr>
<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100%>
<tr>
<td align=3Dcenter valign=3Dtop style=3D"font-size: 20px;line-height: 30px;=
color: #202124;font-family: Google Sans,Roboto,Helvetica Neue, Helvetica,Ar=
ial,sans-serif;font-weight: 500;">
Head over to your account for your latest bidding and budget recommendation=
s.
</td>
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<!-- cta code start here -->
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<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D100%>
<tr>
<td align=3Dcenter valign=3Dtop style=3D"padding-top: 20px;padding-bottom: =
80px;" class=3D"pdt_40 pdb_100">
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 class=3D"" borde=
r=3D0>
<tr>
<td align=3Dcenter valign=3Dtop>
<a href=3Dhttps://notifications.google.com/g/p/ANiao5qSMke9DeCVv8tp9dT68hvs=
XiggyX63dlUKEeFWxG3VzmxfCRKlULjpWU1vsGau4iFyVdUpTIbhkIPHAPhIftBlBYRoGGFvkhy=
Q1J9gnM6-8_PtSl5eoFgUVWERC80TTPPkdQnnei85_TFP1iKa7IXBptHmXuYbnBXhkxrS6tfQG6=
zqzs34oc_e5NhKB3vuFC6PKgs5CVCYqk9oM1kZXCXaNAgRGzevhVoSHPaf6W68Q9Wqcpf-heeDV=
jpDUd-Qgg4TycMmB4o2VWM target=3D_blank style=3D"background:#1A73E8; border-=
radius:4px; color:#ffffff; display:block; font-family:Google Sans,Roboto, A=
rial, sans-serif; font-size:16px; line-height: 24px; font-weight:500; paddi=
ng-top:12px ;padding-bottom:12px ; padding-left:24px ;padding-right:24px; t=
ext-decoration:none; text-align: center;" class=3Dblr_3> View my recommenda=
tions
</a>
</td>
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</td>
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</table>
</td>
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<!-- cta code end here -->
</table>
</td>
</tr>
</table>
</td>
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</table>
</td>
</tr>
</table>
</td>
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<!-- Module 3 section end here -->
<!-- Module 4 section code start here -->
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<td align=3Dcenter valign=3Dtop style=3D"padding-bottom: 55px;" class=3Dpdb=
_80>
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D610 clas=
s=3Dw_320>
<tr>
<td align=3Dcenter valign=3Dtop bgcolor=3D#F3FAF5 style=3D"border-radius:12=
px;padding: 32px 40px;" class=3Dpdall_32_20>
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D100%>
<tr>
<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D522 clas=
s=3Dw_256>
<tr>
<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D100%>
<tr>
<td align=3Dleft valign=3Dtop>
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D100%>
<tr>
<td align=3Dleft valign=3Dtop>
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0>
<tr>
<td align=3Dleft valign=3Dtop width=3D35>
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D100%>
<tr>
<td align=3Dleft valign=3Dtop>
<a href=3D# style=3D"display: block;width: 24px;"><img src=3Dhttps://www.gs=
tatic.com/growthlab/api/TvsI6OIh0azcYW4mciaKWTDWtmdAqPdZQBT1Lo11.png width=
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</td>
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</td>
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<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D100%>
<tr>
<td align=3Dleft valign=3Dmiddle style=3D"font-size:14px;line-height: 24px;=
letter-spacing: 0.5px;font-family: Google Sans,Roboto, Helvetica Neue, Helv=
etica,Arial,sans-serif;letter-spacing: 0.5px;color: #1E8E3E;font-weight: 50=
0;text-transform: uppercase;">
WHAT=E2=80=99S NEXT?
</td>
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</td>
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</td>
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<tr>
<td align=3Dleft valign=3Dtop style=3D"font-size:16px;line-height: 24px;col=
or: #3C4043;font-weight: 400;font-family: Google Sans ,Roboto, Helvetica Ne=
ue, Helvetica,Arial,sans-serif;letter-spacing: 0.1px;padding-top: 10px;">
With all these best practices set up, you=E2=80=99re now on your way to rea=
ching more customers across Google. In the meantime, look out for a weekly =
performance report for your metrics and recommendations.
</td>
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</td>
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</td>
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</td>
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<!-- Module 4 section code end here -->
<!-- Module 5 section code start here -->
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<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D100%>
<tr>
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<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0>
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<a href=3D# style=3Ddisplay:block;>
<img src=3Dhttps://www.gstatic.com/growthlab/api/vPTJCQsHeoAxdFplJxvjERzJnz=
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</a>
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<!-- desktop mobile image code end -->
<!-- mobile image code start -->
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<td align=3Dcenter valign=3Dtop class=3Dmob_show style=3Ddisplay:none;>
<a href=3D# style=3Ddisplay:block;>
<img src=3Dhttps://www.gstatic.com/growthlab/api/Kod010RCo4wR5KoOpsOevmHfkK=
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s=3Dw_320>
<tr>
<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D100%>
<tr>
<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D290 clas=
s=3Dw_218>
<tr>
<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D100%>
<tr>
<td align=3Dcenter valign=3Dtop style=3D"font-size:20px;line-height: 28px;c=
olor: #202124;font-family: Google Sans,Roboto,Helvetica Neue, Helvetica,Ari=
al,sans-serif;font-weight: 700;">
Download the Google=C2=A0Ads app
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 class=3Dw_238>
<tr>
<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0 width=3D100%>
<tr>
<td align=3Dcenter valign=3Dtop style=3D"font-size:16px;line-height: 24px;c=
olor: #202124;font-family: Google Sans ,Roboto,Helvetica Neue, Helvetica,Ar=
ial,sans-serif;font-weight: 400;letter-spacing: 0.1px;padding-top: 10px;">
Stay connected to your ads, from anywhere.
</td>
</tr>
</table>
</td>
</tr>
</table>
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