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Date: Mon, 15 Jan 2024 04:29:18 -0800
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Subject: =?UTF-8?Q?Google_Ads_Policy_Update_=E2=80=93_Sensitive_events?=
From: Google Ads <ads-noreply@google.com>
To: maaz.farooq@infinitibittech.com
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<head>
<title>Google Ads Policy update</title>
<meta http-equiv=3DContent-Type content=3D"text/html; charset=3Dutf-8">
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<meta http-equiv=3DX-UA-Compatible content=3DIE=3Dedge>
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.padt8_out{padding-top: 8px !important;}
<style>
.sup {
vertical-align: 6px !important;
font-size: 80% !important;
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<![endif]-->
<style>
body{
font-family:Roboto, Helvetica Neue, Helvetica, Arial, sans-serif;
font-size:12px;
color:#000000;
-webkit-text-size-adjust: none !important;
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table, tr, td {
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a:link, a:visited, a:hover, a:active {
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.appleLinks a {color:#000000 !important; text-decoration:none !important;}
strong {
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em {
font-style: italic !important;
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border-bottom: none !important;
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font-family: inherit !important;
font-weight: inherit !important;
line-height: inherit !important;
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@media all and (max-width: 600px) {
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<tbody>
<tr>
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o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;">
<img src=3Dhttps://www.gstatic.com/gumdrop/files/spacer-11.gif width=3D1 he=
ight=3D1 alt=3D"" style=3D"display: block;">
</td>
</tr>
<tr>
<td class=3D"l-height l-height-new" align=3Dleft valign=3Dtop style=3D"font=
-family: Arial, Helvetica, sans-serif; font-size:14px; color:#444444; line-=
height:21px; font-weight:400; mso-line-height-rule: exactly; padding: 0 20p=
x; letter-spacing: 0px;">Dear Advertiser,</td>
</tr>
<tr>
<td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms=
o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;">
<img src=3Dhttps://www.gstatic.com/gumdrop/files/spacer-11.gif width=3D1 he=
ight=3D1 alt=3D"" style=3D"display: block;">
</td>
</tr>
<tr>
<td class=3D"l-height l-height-new" align=3Dleft valign=3Dtop style=3D"font=
-family: Arial, Helvetica, sans-serif; font-size:14px; color:#444444; line-=
height:21px; font-weight:400; mso-line-height-rule: exactly; padding: 0 20p=
x 0 20px; letter-spacing: 0px;">In February 2024, Google will update the <a=
 href=3Dhttps://notifications.google.com/g/p/ANiao5qfg6kDyq7_6lMiaD80c2WNT0=
EeskOvpgd-AIaEBWpkM87n3CAVV7vBOocFA8NtFxGi41-Y2oJYbb_7wfRwp4UCvO_xcMVzrzkMr=
R8BOCxzitmMibEk2Pe0Imfd2Z3vzBB126Fnzpp3gjlRLkfVycfkPHQOniAM34UM-yxcma0J14uu=
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neDHaUITrG_40ZMa0pW28VhxqY-Og target=3D_blank style=3D"text-decoration: non=
e; color: #1A73E8;">Inappropriate content policy</a> to clarify the definit=
ion of Sensitive events. </td>
</tr>
<tr>
<td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms=
o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;">
<img src=3Dhttps://www.gstatic.com/gumdrop/files/spacer-11.gif width=3D1 he=
ight=3D1 alt=3D"" style=3D"display: block;">
</td>
</tr>
<tr>
<td class=3D"l-height l-height-new" align=3Dleft valign=3Dtop style=3D"font=
-family: Arial, Helvetica, sans-serif; font-size:14px; color:#444444; line-=
height:21px; font-weight:400; mso-line-height-rule: exactly; padding: 0 20p=
x 0 20px; letter-spacing: 0px;">A 'Sensitive Event' is an unforeseen event =
or development that creates significant risk to Google's ability to provide=
 high quality, relevant information and ground truth and reduce insensitive=
 or exploitative content in prominent and monetised features. During a sens=
itive event, we may take a variety of actions to address these risks. </td>
</tr>
<tr>
<td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms=
o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;">
<img src=3Dhttps://www.gstatic.com/gumdrop/files/spacer-11.gif width=3D1 he=
ight=3D1 alt=3D"" style=3D"display: block;">
</td>
</tr>
<tr>
<td class=3D"l-height l-height-new" align=3Dleft valign=3Dtop style=3D"font=
-family: Arial, Helvetica, sans-serif; font-size:14px; color:#444444; line-=
height:21px; font-weight:400; mso-line-height-rule: exactly; padding: 0 20p=
x 0 20px; letter-spacing: 0px;">Examples of Sensitive events include events=
 with significant social, cultural or political impact, such as civil emerg=
encies, natural disasters, public health emergencies, terrorism and related=
 activities, conflict or mass acts of violence. </td>
</tr>
<tr>
<td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms=
o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 10px;">
<img src=3Dhttps://www.gstatic.com/gumdrop/files/spacer-11.gif width=3D1 he=
ight=3D1 alt=3D"" style=3D"display: block;">
</td>
</tr>
<tr>
<td class=3D"l-height l-height-new" align=3Dleft valign=3Dtop style=3D"font=
-family: Arial, Helvetica, sans-serif; font-size:14px; color:#444444; line-=
height:21px; font-weight:400; mso-line-height-rule: exactly; padding: 0 20p=
x 0 20px; letter-spacing: 0px;"><span style=3D"font-weight: 700">Examples o=
f what we prohibit (non-exhaustive):</span> </td>
</tr>
<tr>
<td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms=
o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;">
<img src=3Dhttps://www.gstatic.com/gumdrop/files/spacer-11.gif width=3D1 he=
ight=3D1 alt=3D"" style=3D"display: block;">
</td>
</tr>
<tr>
<td align=3Dleft valign=3Dtop style=3D"padding-left: 30px; padding-right: 3=
0px;">
<table role=3Dpresentation cellpadding=3D0 cellspacing=3D0>
<tr>
<td dir=3Dltr align=3Dleft valign=3Dtop>
<table role=3DPresentation cellspacing=3D0 cellpadding=3D0 border=3D0 width=
=3D100%>
<tbody>
<tr>
<td dir=3Dltr align=3Dleft valign=3Dtop width=3D18 style=3D"font-family:Rob=
oto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size: 15px; line-he=
ight: 23px; color: #444444; padding-bottom: 0px; padding-right: 5px;" class=
=3Dl-height-new>
<span aria-hidden=3Dtrue>&bull;</span>
</td>
<td align=3Dleft valign=3Dtop style=3D"font-family:Roboto, Helvetica Neue, =
Helvetica, Arial, sans-serif; font-size: 14px; line-height: 21px; color: #4=
44444; padding-bottom: 0px;" class=3D"l-height l-height-new l-height-newww"=
>Products or services that exploit, dismiss or condone the sensitive event,=
 including price gouging or artificially inflating prices that prohibits/re=
stricts access to vital supplies; sale of products or services which may be=
 insufficient for the demand during a sensitive event</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td height=3D5 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; mso=
-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 10px;" class=
=3Dl-height-new>
<img src=3Dhttps://www.gstatic.com/gumdrop/files/spacer-11.gif width=3D1 he=
ight=3D1 alt=3D"" style=3D"display: block;">
</td>
</tr>
<tr>
<td dir=3Dltr align=3Dleft valign=3Dtop>
<table role=3DPresentation cellspacing=3D0 cellpadding=3D0 border=3D0 width=
=3D100%>
<tbody>
<tr>
<td dir=3Dltr align=3Dleft valign=3Dtop width=3D18 style=3D"font-family:Rob=
oto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size: 15px; line-he=
ight: 23px; color: #444444; padding-bottom: 0px; padding-right: 5px;">
<span aria-hidden=3Dtrue>&bull;</span>
</td>
<td align=3Dleft valign=3Dtop style=3D"font-family:Roboto, Helvetica Neue, =
Helvetica, Arial, sans-serif; font-size: 14px; line-height: 21px; color: #4=
44444; padding-bottom: 0px;" class=3D"l-height l-height-new l-height-newww"=
 class=3Dl-height-new>Using keywords related to a sensitive event to attemp=
t to drive additional traffic</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td height=3D5 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; mso=
-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 10px;" class=
=3Dl-height-new>
<img src=3Dhttps://www.gstatic.com/gumdrop/files/spacer-11.gif width=3D1 he=
ight=3D1 alt=3D"" style=3D"display: block;">
</td>
</tr>
<tr>
<td dir=3Dltr align=3Dleft valign=3Dtop>
<table role=3DPresentation cellspacing=3D0 cellpadding=3D0 border=3D0 width=
=3D100%>
<tbody>
<tr>
<td dir=3Dltr align=3Dleft valign=3Dtop width=3D18 style=3D"font-family:Rob=
oto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size: 15px; line-he=
ight: 23px; color: #444444; padding-bottom: 0px; padding-right: 5px;">
<span aria-hidden=3Dtrue>&bull;</span>
</td>
<td align=3Dleft valign=3Dtop style=3D"font-family:Roboto, Helvetica Neue, =
Helvetica, Arial, sans-serif; font-size: 14px; line-height: 21px; color: #4=
44444; padding-bottom: 0px;" class=3D"l-height l-height-new">Claims that vi=
ctims of a sensitive event were responsible for their own tragedy or simila=
r instances of victim blaming; claims that victims of a sensitive event are=
 not deserving of remedy or support; claims that victims from certain count=
ries were responsible or deserving of a global public health crisis</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td height=3D10 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms=
o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 10px;" class=
=3Dl-height-new>
<img src=3Dhttps://www.gstatic.com/gumdrop/files/spacer-11.gif width=3D1 he=
ight=3D1 alt=3D"" style=3D"display: block;">
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td class=3Dl-height align=3Dleft valign=3Dtop style=3D"font-family: Arial,=
 Helvetica, sans-serif; font-size:14px; color:#444444; line-height:21px; fo=
nt-weight:400; mso-line-height-rule: exactly; padding: 0px 20px 0px 20px; l=
etter-spacing: 0px;">Sincerely,</td>
</tr>
<tr>
<td height=3D3 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; mso=
-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 3px;">
<img src=3Dhttps://www.gstatic.com/gumdrop/files/spacer-11.gif width=3D1 he=
ight=3D1 alt=3D"" style=3D"display: block;">
</td>
</tr>
<tr>
<td align=3Dleft valign=3Dtop style=3D"font-family: Google Sans,Roboto, Hel=
vetica Neue, Helvetica, Arial, sans-serif; font-size:14px; color:#444444; l=
ine-height:21px; font-weight:500; mso-line-height-rule: exactly; padding: 1=
0px 25px 0px 20px; letter-spacing: 0px;">The Google Ads Team</td>
</tr>
<tr>
<td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms=
o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;">
<img src=3Dhttps://www.gstatic.com/gumdrop/files/spacer-11.gif width=3D1 he=
ight=3D1 alt=3D"" style=3D"display: block;">
</td>
</tr>
<tr>
<td>
<table role=3Dpresentation cellspacing=3D0 cellpadding=3D0 align=3Dright>
<tbody>
<tr>
<td width=3D136 height=3D5 style=3Dline-height:5px;><img src=3Dhttps://www.=
gstatic.com/gumdrop/files/google-footer-ribbon-2x-20135034.png width=3D136 =
height=3D5 border=3D0 alt=3D"" style=3Ddisplay:block;></td>
<td class=3Dwidth30 width=3D34 height=3D5 style=3Dline-height:5px;><img src=
=3Dhttps://www.gstatic.com/gumdrop/files/spacer-11.gif width=3D1 height=3D1=
 border=3D0 alt=3D"" style=3Ddisplay:block;></td>
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<tr>
<td align=3Dleft valign=3Dtop style=3D"font-family: Arial, Helvetica, sans-=
serif; color: #444444; line-height: 21px; font-size: 14px;"><a style=3D"tex=
t-decoration: none; pointer-events: none; cursor: default; color: #444444;"=
>&copy; 2024 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043<=
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